Monday, March 2, 2009

Bud-Light + Coors Light =Boors Light?

Two of the largest Beer manufacturing companies in the US are the Anheuser-Busch Brewing Company and the Coors Brewing Company. They both produce a wide variety of different products ranging from ales, lagers, wheat beer, and other types of beer. One type of beer that both of these companies produce is a light version of their lager. Both of these light lagers are top sellers within the companies. Another thing that they have in common is that when canned they have similar labels.
The labels on the Coors Light can and the Bud-light can are very similar in design. For instance both labels share silver backgrounds. This silver is not printed onto the can, but are in fact bare stretches of aluminum. Another aspect that both of these cans share is that both labels only use four different colors red, black, white, and Blue. The last similarity that the two cans share is that both cans make use of wide mouth technology. Wide mouth technology is when the mouth of the can is stretched horizontally, in order to allow for faster consumption.

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